Wonder Wander: a relaxing retreat

This was a concept created for an executive retreat that I designed while at dfine Branding. It was a fun exercise in naming as well as concept creation. The event is for a relaxing spa-like get-away in Sedona, AZ. I chose to focus on the beautiful plant life found in Arizona mixed with soothing colors. The patterns found in the succulents tie back into the golden ratio and the spirituality that is present in Sedona. I chose a wave-like element to evoke a sense of calm, while pulling in some texture to tie back into the desert landscape.