Denver Art Museum: corporate identity

As the Denver Art Museum started renovations on the North Building, it only felt natural to renovate the brand as well. This project includes a corporate identity development and a graphic standards manual to bring the DAM into the 21st century and in line with its competitors. The brand needs to feel universal as the target audience for Art Museums ranges all ages, educations, and backgrounds. 

The DAM is an integral piece of the Denver community. Just as the artworks can elicit an emotional response, we want the key appeal of the DAM’s message to be emotional as well. The DAM is educational, historical, welcoming, and for all ages and types of people. The most recognizable aspect of the museum is its architecture, and this will be key to the overall design. The colors reflect the energy of the city, and the typography adds to the design without stealing the focus. When one leaves the DAM they feel excited, and we want the logo and brand identity to reflect that same feeling as well.

This was a student project that included the GSM, as well as a process book. These are the type of projects that excite me. I love connecting a brand to the community and creating a fun messaging to go with it.