Flamingo Point: Miami’s Luxury Apartment Community
Flamingo Point is a luxury apartment community in the heart of South Beach, Miami. While the brand was already designed, I had the pleasure of building out the collateral pieces as the apartments were being renovated and the community as a whole was coming alive. We wanted to speak to the vibrant artsy culture of Miami mixed with the luxury finishings going into these newly renovated apartments. For these projects, I worked with our digital team, project managers, and was involved in meetings with the people on the ground in Miami. From notecards to building banners to the website, it was so rewarding and exciting to see this brand come alive.
Welcome Home.
The largest piece of this project was arguably the website. It needed to showcase the luxurious apartments and highlight all the new amenities coming to Flamingo Point. For this project, I worked directly with the digital + interactive team, as well as with the copywriter and project manager. I was in charge of the overall design of the site that was then uploaded into Adobe Experience Manager. To create a truly unique website for Flamingo Point, I was tasked with pushing the limits of the current luxury websites. It was a true collaboration to bring the full website to life and I’m so exited to see it go live soon. The left showcases the homepage, and you can see additional pages below.
A Couple of Videos
A quick 30-second advertisement was needed to showcase the redevelopment happening within the Flamingo Point community. Armed with a few drone videos and some interior renderings, I created this video utilizing Premiere Pro. Additionally, a longer brand video was needed for the website homepage. I created this utilizing the online Promo video platform.
The Courtyard Walkway
This walkway is where prospective tenants finished up their tour of the property. With so much construction happening, it was important for potential tenants to see the spaces that were being built and spruce up the are in general. Creating such a large environmental piece was a great way to introduce the Flamingo Point branding into the space.
Display Ads
Getting the word out about Flamingo Point and its new beginnings began with display ads. Here and below you can see multiple designs at different sizes. I created both static and animated designs depending on where the content should end up. For the animated ads, I utilized Bannersnack as a tool to build those out.
Signage + Collateral
With the construction, the Flamingo Point brand needed to be prominent across the property so anyone visiting knew exactly where to go. Below you can see some of those examples found throughout the property. As well as a few collateral items to promote the brand even further.
