Sling TV
OneTen Creative is a creative agency for Dish Network and all of its brands. While working at OneTen, I focused on helping the design team for Sling TV. Sling was in the midst of a re-brand and did a slow rollout of the new branding. I created mostly digital and device ads, with social and print designs mixed in. This new, more sophisticated look helped Sling compete with its competitors; see it come to life below.
Draft Kings Acquisition
These designs were some of the first things I got to design in that new branding! Sling had just gotten this brand new deal with Draft Kings and was very eager to promote it through email, social, and display.
College Football Device Ads
Sling wanted to promote their low prices for college football while showing off their new branding in a fun sports-centered way. For the Big Ten, we were able to use some stock imagery, whereas for the Pac 12 we needed to focus more on college logos—all while making the ads feel like a cohesive project.
Social Ads
A large part of Sling was dependent on paid advertising through social. Here are a few different paid and organic social campaigns I designed.
Lifestyle Ad Storyboards
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Starting with the image animting in, and the beacon asset on the right appearing, the dark blue gradient would then slide down as the text animates on screen.
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Here, as the photo zooms out a bit with a Ken Burns effect, the text changes and the gradient continues to slide down.
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As the background transitions to the full dark blue gradient, the channel logos, flip into view.
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Finally, the final text writes on, as “$10” is highlighted in gold. The whole ad fades to black at the end, with an emphasis on the Sling logo.
Print Design
With the rebrand, Sling wanted to bring in some of the new colors and language to the corporate office to get the team excited for what’s to come.
As part of Sling’s partnership with multiple Antenna companies, we designed an insert for those buying antennas and the benefits of Sling.