Royal Gorge: a rebrand

The Royal Gorge Bridge is a tourist attraction near Cañon City, Colorado. The park is 360 acres with attractions and rides on either side of the bridge. The bridge crosses over a gorge that’s been carved by the Arkansas River for millions of years. The bridge is the highest in the United States, and remains in the top 10 highest in the world.

It is a beautiful natural phenomenon, that doesn’t see as much foot traffic as it should. To promote the park and expand its audience, the Royal Gorge was in need of a brand that represents the natural beauty and history one can experience when visiting. 

In addition to a full rebrand and collateral materials, research was conducted on what kind of advertisements would be most effective for the target audience, as well as a competitive analysis to see where the RG fell short compared to its competition.The new brand represents the history of this amazing landmark and will carry it into the future.